Last year, the company launched Business Essentials to help small and medium-sized businesses update, track and onboard iPhones, iPads and Macs. The survey noted that employee satisfaction at companies that support Macs was higher, an important factor as many workers leave jobs in search of better working conditions.Īpple has made it easier for IT staff to manage its devices. workers found that 60% wanted the option to use Macs. A January Creative Strategies survey of 1,163 U.S. enterprises ran MacOS, according to research firm IDC.Įmployees want a choice of Mac or Windows PC. In 2021, 23% of laptops and desktops in U.S. Macs have a foothold in the enterprise, and industry observers expect Apple to continue to gain ground. Apple will release a MacBook Air laptop powered by the M2 chip in July. The average price for a business laptop in 2021 was $801, Gartner analyst Mikako Kitagawa said. While the Air and 13-inch Pro are the least expensive offerings in Apple's lineup, they still sell for a premium over other laptops. " the right price point for enterprise adoption." "You now have, with the Pro 13-inch and the MacBook Air, the more affordable devices in lineup running on the new chipset," Carolina Milanesi, an analyst at Creative Strategies, said. The base model of the M2 Pro has a $1,300 price tag. The Pro has a 13.3-inch screen and has a maximum 20-hour battery life. The M2 Air will cost $200 more than the last generation, launching at $1,200.
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The hardware should improve sound and picture quality during video meetings, as the previous Air only had a 720p camera and stereo speakers.
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The laptop contains a 1080p webcam and four speakers. Other Air features include a 13.6-inch display that is 25% brighter than before and a battery that lasts up to 18 hours. The hardware improvements result in faster changes to large image files and speedier processing of high-resolution videos, Apple said. M2 computers offer up to 24 GB of memory as well, up from the M1's 16 GB limit. At its Worldwide Developer Conference (WWDC) keynote Monday, Apple said the processor would accelerate the work of creative professionals.Īccording to Apple, the M2 has an 18% faster CPU, 50% higher memory bandwidth and a 35% more powerful GPU than its predecessor, the M1. Next month, the company will debut its M2 chip in the MacBook Air and 13-inch MacBook Pro.